Context
Varsity Tutors matches local tutors with students. They'd just raised a round of VC and they were coming for the online tutoring space.
Concept
The problem was, not enough tutors joined up after clicking the recruitment ad. I was tasked with updating their onboarding experience for new tutors. The company was changing from a hand fulls of devs, to over a dozen teams, including a new CTO.
Design
As tech lead on the marketing team we were in charge of all publically facing URLs. We rewrote the obsessively crafted SEO campaigns for better page speed and overall UX. We had to integrate new site acquisitions as well, making sure all of their organic traffic became VT's customers.
Tech
The tech stack changed from Ruby on Rails and jQuery to a variety of languages and front-end frameworks. We built out the new site CI/CD on AWS EC2 and Github. We built APIs in Golang and Python in addition to Ruby, and of course, lots of cloud service providers like OAuth and Optimizely. It was a messy time. It's still a messy time.
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Web, Mobile Apps, Games and E-Commerce for Digital Agencies and Startups.
I'm fair priced and fast and I don't start from scratch.
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