Spins.FM is a radio request app for facebook and iPhone.
It's hayday was 2010 to 2013
Radio was/is still the #1 way musicians break a new single.
Many use their twitter bios to ask fans to call in.
We thought that could use an update.
We leveraged their fanbase through twitter and reinvigorated the radio station request line.
As well as lit up their social media accounts.
We made it a game for fans, with points and contests.
Saw length of engagement increase overnight.
We opened the lines of communication to stations.
And built them an app to communicate back.
Clear Channel and Columbia Music Group were 2 clients.
Not too bad for an app that basically started as a way to spam radio stations.