I lead the SEO team at this online tutoring startup.
The company was growing and adding lots of engineers.
Its marketing pages were still tied to the monolythic Rails app.
We were tasked with creating a new stack with conversion and page speed as the metric.
I designed a tutors onboarding flow.
We also rewrote a localized keyword platform to so our landing appeared local no matter where you searched from.
We also acquired many new web education properties during this time.
We updated (renovated) the sites and incorporated them into our free resources for students.
When we were done, the tutors poured in at 200%
And conversions on new students via Google Ads, increased 5-9% on average.
Not to mention 2000ms Time to First Paint on 3G.