Lawrence Whiteside
 
Varsity Tutors
V
I lead the SEO team at this online tutoring startup.
The company was growing and adding lots of engineers.
Its marketing pages were still tied to the monolythic Rails app.
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I lead the SEO team at this online tutoring startup.
We were tasked with creating a new stack with conversion and page speed as the metric.
I designed a tutors onboarding flow.
We also rewrote a localized keyword platform to so our landing appeared local no matter where you searched from.
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I designed a tutors onboarding flow.
We also acquired many new web education properties during this time.
We updated (renovated) the sites and incorporated them into our free resources for students.
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When we were done, the tutors poured in at 200%
And conversions on new students via Google Ads, increased 5-9% on average.
Not to mention 2000ms Time to First Paint on 3G.
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